An expression of thoughtful design and creativity,A3 Architects has orchestrated a transformative interior project for Nestle's offices in Belgrade. Spanning an expansive 1400 square meters, this endeavor is a meticulous fusion of Nestle's product identity and the vibrant tapestry of Belgrade's lifestyle, architecture, street art, and culture.
Inspired Palette: The canvas begins with a palette that dances between earthy tones, verdant greens, and indulgent chocolate brown. A nod to Nestle's diverse line of products, the color scheme resonates with the essence of their offerings, creating an atmosphere that is simultaneously sophisticated and grounded. Grainy textures, paying homage to the distinctive qualities of Nestle's Serbian spices and soups, further enrich the sensory experience within the space.
Locale-Infused Design: A3 Architects draw inspiration from Belgrade's heartbeat, infusing the design with echoes of the city's lifestyle, architecture, street art, and culture. The result is an environment that seamlessly marries global corporate identity with the authentic local spirit, creating a harmonious blend that resonates with both Nestle's ethos and Belgrade's vibrant soul.
Biophilic Oasis: At the core of the project is a commitment to biophilia, with lush green accents punctuating the workspace. Inspired by the semi-wild urban greenery found in Belgrade's open terrace gardens and inner courtyards, the office becomes a sanctuary, promoting well-being and connectivity with nature. It is a nod to the favorite gathering spots of the people of Belgrade.
Modernist Layout: The layout draws inspiration from the modernist aesthetics of New Belgrade, characterized by quick and efficient circulation avenues and functional blocks. Rounded edges, reminiscent of refined Yugoslavian modernism from the 50s, weave through the space, adorning walls and gathering spots with inviting, curved forms. The result is a workplace that echoes the city's urban blocks, promoting both productivity and aesthetic appeal.
Artistic Flair: Subtle patterns on the walls of brainstorm booths pay homage to Belgrade's edgy, artistic charm, mirroring the graffiti and murals that define the city's visual landscape. It is a deliberate infusion of creativity into the workspace, creating an environment that stimulates inspiration and innovation.
The iconic sails of Belgrade's boats find expression in the reception feature lighting. Light, white sail-like forms gracefully illuminate the space, translating the trademark sails of the city's rivers into a symbol of optimism and forward momentum.
Functional Brilliance: The spatial organization is a testament to thoughtful design, featuring open office spaces, a canteen adorned with a generous array of Nestle products, and an array of meeting rooms in varying sizes, both formal and informal. Quiet pods provide sanctuary for focused work, ensuring a harmonious blend of functionality and aesthetics.
In this collaboration between A3 Architects and Nestle, the result is not merely an office space but a curated experience. It's a harmonious symphony where Nestle's corporate identity resonates with the soulful nuances of Belgrade, creating a workspace that is both functional and deeply rooted in the cultural fabric of the city.
An expression of thoughtful design and creativity,A3 Architects has orchestrated a transformative interior project for Nestle's offices in Belgrade. Spanning an expansive 1400 square meters, this endeavor is a meticulous fusion of Nestle's product identity and the vibrant tapestry of Belgrade's lifestyle, architecture, street art, and culture.
Inspired Palette: The canvas begins with a palette that dances between earthy tones, verdant greens, and indulgent chocolate brown. A nod to Nestle's diverse line of products, the color scheme resonates with the essence of their offerings, creating an atmosphere that is simultaneously sophisticated and grounded. Grainy textures, paying homage to the distinctive qualities of Nestle's Serbian spices and soups, further enrich the sensory experience within the space.
Locale-Infused Design: A3 Architects draw inspiration from Belgrade's heartbeat, infusing the design with echoes of the city's lifestyle, architecture, street art, and culture. The result is an environment that seamlessly marries global corporate identity with the authentic local spirit, creating a harmonious blend that resonates with both Nestle's ethos and Belgrade's vibrant soul.
Biophilic Oasis: At the core of the project is a commitment to biophilia, with lush green accents punctuating the workspace. Inspired by the semi-wild urban greenery found in Belgrade's open terrace gardens and inner courtyards, the office becomes a sanctuary, promoting well-being and connectivity with nature. It is a nod to the favorite gathering spots of the people of Belgrade.
Modernist Layout: The layout draws inspiration from the modernist aesthetics of New Belgrade, characterized by quick and efficient circulation avenues and functional blocks. Rounded edges, reminiscent of refined Yugoslavian modernism from the 50s, weave through the space, adorning walls and gathering spots with inviting, curved forms. The result is a workplace that echoes the city's urban blocks, promoting both productivity and aesthetic appeal.
Artistic Flair: Subtle patterns on the walls of brainstorm booths pay homage to Belgrade's edgy, artistic charm, mirroring the graffiti and murals that define the city's visual landscape. It is a deliberate infusion of creativity into the workspace, creating an environment that stimulates inspiration and innovation.
The iconic sails of Belgrade's boats find expression in the reception feature lighting. Light, white sail-like forms gracefully illuminate the space, translating the trademark sails of the city's rivers into a symbol of optimism and forward momentum.
Functional Brilliance: The spatial organization is a testament to thoughtful design, featuring open office spaces, a canteen adorned with a generous array of Nestle products, and an array of meeting rooms in varying sizes, both formal and informal. Quiet pods provide sanctuary for focused work, ensuring a harmonious blend of functionality and aesthetics.
In this collaboration between A3 Architects and Nestle, the result is not merely an office space but a curated experience. It's a harmonious symphony where Nestle's corporate identity resonates with the soulful nuances of Belgrade, creating a workspace that is both functional and deeply rooted in the cultural fabric of the city.
